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Oct 23, 17 · For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free" On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content"Under the Keywords tab, navigate to the bottom of the page Click on the blue "Negative keywords" on the right You have a choice to enter your negative keywords at the adgroup level where they will only operate in a specific ad subgroup or at the campaign level where they will operate on the entire campaign and its entire ad subgroupsOct 28, 19 · Another option to manage negative keywords more efficiently is using negative keyword lists These create groups of negative keywords that can be applied across multiple campaigns at once Adding or removing keywords from a list will update the negative keywords for every campaign that uses it For example, you could